The advert features a sped-up, continuous 14-hour single-take sequence, capturing an actor’s transition through multiple meticulously designed sets.

Created by Uncommon and directed by Blinkink’s Nicos Livesey, See It Differently is a love letter to traditional filmmaking – championing craft, graft and genre in opposition of CGI and AI.

Featuring the track “Secrets” from Tom Player’s album, “Close Your Eyes”