We have since found out that this video was cited in direct reference to a BBC news story, where one viewer remembered what to do – saving his life. Amazing!
RNLI – Cold Water Shock
Charity work for the RNLI, who do an amazing job of saving lives in the water. The purpose of the commercial is to shock people into remembering something that could help them in a tricky situation.
Directed by Olly Goodrum
