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Sony Creatology

Antidote approached Lost Track to create the sonics for Sony’s new B2B brand identity, Creatology – where the creative meets the technology through Sony products.

Sound Design and composition were made for 8 idents, and mixed in Dolby theatrical surround for exhibition purposes.

Each animation tells a story – reflected in the music, and kept together by a 6 note morif.


ClientSony ProfessionalAgencyAntidoteServicesSonic Branding

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